Effective 2026-10-14. Showup is published by Venture Deals, Co. ("we").
Your calendar stays on your iPhone. Showup reads it there to build your reminders. Our server gets the minimum it needs to phone you when you are about to miss a must-not-miss meeting, and it deletes that 24 hours after the meeting ends.
None of this is sent to us.
With Showup Pro you can connect a Google account directly. Showup then asks Google, from your iPhone, for read-only access to your calendars (calendar.readonly) and for your account's email address, which names the account in Settings. Your iPhone downloads your calendar list and the events in the coming week straight from Google and keeps them on the iPhone, like the rest of your calendar. The Google sign-in token is kept in the iPhone's Keychain on that device only. Neither the token nor any Google data is ever sent to our server or to anyone else, and Showup never changes your Google Calendar.
Showup's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Disconnect an account in Settings → Calendars, which also revokes Showup's access at Google, or remove Showup at myaccount.google.com/permissions.
| Data | Why | Kept |
|---|---|---|
| For each must-not-miss meeting: the time to act, when the meeting ends, the tier, a spoken label, the join link if there is one, and two random-looking codes that let your devices refer to the meeting without revealing anything about it | To place the reminder calls at the start and 2 minutes later, and to text you the link when you press 1 | Encrypted per field; deleted 24 hours after the meeting ends |
| The spoken label | Read aloud on the call. By default it is generic, like "your 3 PM meeting with 2 others". Your meeting title is used only if you turn on "Say meeting titles on calls". | As above |
| Your acknowledgement of a meeting (Join, I'm here, Skip, Late) | So no call is placed once you have acted | With the meeting, as above |
| Your phone number, after you verify it | To call you. Only the number you verified is ever called. | Encrypted, until you remove it or delete your account |
| Sign in with Apple identifier | To keep your account. We never ask Apple for your name or email. | Until you delete your account |
| Device push token, Live Activity push tokens, app version, time zone | To send reminders and to update or end the Lock Screen countdown | Until you delete your account; a Live Activity token is deleted with its meeting |
| Subscription status from the App Store | To know whether calls are included | Until you delete your account |
| Count of calls and texts (no content) | Abuse limits and cost control | 35 days |
We do not sell data, show ads, or use tracking or analytics SDKs.
Showup is not directed to children under 13.
We will post changes here and in the app. Contact us from Settings → Support in the app.